Slumpy Slump Slump
Harry Potter & The Goblet of Fire: 10 days in release...$201,100,000.
posted by Kennelworthy @ 11/27/2005 06:21:00 PM
4 comments
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Sunday, November 27, 2005
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4 Comments:
Yeah, and EW didn't print my letter in this past week's issue. The two they printed in reference to the bullshit "Bad B.O." article reinforced their stance. I guess the magazine can't print stuff like "You print misleading information."
The two letters once again state that "prices are too high" and "I can wait for the DVD." I wonder if anyone realizes that these are old comments (you can substitute "videotape" for DVD these comments are so old). As I have been saying since the story got annoying, these complaints have been going on for years.
Despite whether this year ends up pulling out a miracle or not, these past two weeks prove undeniably that people still go to the movies in droves--not what the "story" has been reporting.
I wish I had the means to run my own theatre, though, to stop the stuff that the industry does wrong. Then, you'd win back those people who have decided not to go anymore.
It's funny too, because I read an article (I can't remember where) recently that talked about DVD sales were stablizing, and actually decreasing in a lot of areas. Guess that idea's going out the toilet quickly as well. Can't wait to see EW's ridiculous articles on that situation.
And...practically everything seems to be "decreasing" or "stabilizing." Hell...this past week the "story" was that this past after Thanksgiving shopping weekend was merely the same as last year, which brings up this interesting comment from AN ECONOMIST (I like it when I can find experts to back me up...and I paraphrase):
This year's returns are about the same as last year's (and this is what I love about this quote),but this could be misleading because we are comparing it to a rather strong 2004.
Isn't this the same criteria for box office? 2004 is the record-setting year and we have (still) media outlets going, "What the hell happened!? What's wrong!?"
Man, I just wrote a lengthy dissertation on this, and I lost it all because of stupid blogger.
But, as usual, Chris is right on.
I'm actually ashamed that I wrote so many unseen paragraphs that essentially said, "Chris is right." I have nothing to do with my time, I guess.
I just think that we need to win the lottery and open a theater, man, and then we can do it right. We'd need to take substantial losses our first few years of operations, to pay for extensive training and then to pay top dollar for great customer service employees. But the existing theater model does not have to be the ONLY way to do it. The problem is that companies like Regal are simply to huge to institute sweeping changes like this without taking a catastrophic loss to their bottom line.
One last thing from my dissertation that is now gone forever: Customer loyalty is only built by having employees who GENUINELY care about their customers. Not ones that pretend to care...or can fake caring. And you can't get employees to care by not training them and paying them crap wages.
Customer loyalty is NOT built through points-earning clubs like the Regal Crown Club. That's temporary. Long-term customer loyalty is ONLY built through outstanding attention to detail and amazing customer service....period.
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