Monday, November 05, 2007

Where Was Sense Like This Before?

From Box Office Mojo (italics mine):

Despite the box office's worst fall season for attendance in over a decade, the holidays kicked off with two sizable openings from American Gangster and Bee Movie, demonstrating again how the appeal of the movies themselves drives the market more than any other factor, including quantity, which fall had in spades. Hollywood's mostly dreary lot of autumn pictures led to six down weeks in a row, but this weekend's business perked up slightly compared to last year.

Sites like BOM are still skewed on meaningless "compared to last year's same weekend" numbers, but at least there isn't blame pointed at the theatres here, which I thought was damaging and insulting.


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